Both traditional marketing and digital marketing has its own perks. With the advent of new-age digital technologies, there is no doubt that internet marketing has set a new revolution altogether. Digital marketing has some clear winning benefits over traditional marketing and some of those are mentioned below.
Comparatively Low Cost
Advertising and marketing is a vital part of any business, but certainly it’s a costly affair. While shelling out money might be comparatively easy for big businesses, for small businesses or start-up companies, it is quite difficult. However, marketing via digital platforms is more affordable as compared to the traditional method. With just a bare minimum investment, you can subscribe to an email marketing provider and send emails to thousands of customers. While on the other hand marketing through the newspaper, television and other such media ads cost a lot.
Higher Return On Investment
For any company or business, all that matters the most is the return on investment. Digital marketing offers a significant return on small investments. Be it email marketing or running advertising campaigns on social media platforms, it’s always cost-effective when compared to traditional marketing techniques.
Real Time Result
In the case of traditional marketing, you actually can’t track everything and do not get to see the results immediately. It takes a longer time to evaluate the precision of a campaign. Whereas in the case of digital marketing it is easy to comprehend the success rate of the digital campaign. You can know whether a campaign is running successfully or not instantly. It is also easy to measure, for instance, the number of views, the conversion rate, the engagement rate and so on.
Every small or big company needs branding to some extent, even in the case of lead generation, it is very important for the company to be visible and available for the target audience. It is mostly through a brand awareness campaign that a company reaches its visibility. However, when the question arises about which particular type of marketing is more effective, digital or traditional marketing, digital marketing takes the winning position. A well-developed website, a high-quality blog, and useful articles, a social media channel, are some of the ways by which a business can create brand awareness. Unlike traditional marketing, you can consistently build the image of your company and whenever you want.
When we talk about traditional marketing, we are reminded of methods that are informative but not interactive in true sense. After reading a newspaper you can at the most discuss that amongst people or just keep it to yourself. Even when you see any billboard, you react to it or max to max take an initiative if you are one of the target audiences. You can not only interact with your targeted audience in real-time but also make prompt and fruitful steps based on their feedbacks.
In the case of a traditional form of marketing device, it is not always possible to cover a certain area or population or just focus on one part of the population and ignore the rest. As opposed to this, digital marketing has the ability to reach out to the whole world or you can even set your specific target audience accordingly. In the case of digital marketing, you can retarget the audience based on their likings and preferences. Even a person has a choice to see an ad or ignore, participate in a social media discussion group, or read or ignore a marketing email.
As digital marketing uses internet marketing, it is easy for anyone to share the ads or the articles across different platforms and with multiple followers. This in turn enhances the visibility of the service/product or the company, which again aids in increasing the sales and create better brand awareness.
With digital marketing accurately measuring your marketing efforts, tracking each penny that you spend, it becomes very easy and quick to gauge the success rate of an ad campaign. You can instantly see which strategy is working and which isn’t through Google Analytics, inbound traffic, conversion rate, interested audience, bounce rate and profit.
The world is now said to have turned into a global village. There has been a paradigm shift with digitalization. Now anyone, sitting in any corner of the world can see any ad campaign whenever they want. Digitalization is bringing everyone closer and enhancing a more integral and connected world than ever before.