We live in a digital world where every sec a new thing happens we are immediately updated about it. The digital revolution has launched a new era of human empowerment both in terms of personal and professional. Digital is the need of the hour and as stated by Bill Gates, “The internet is becoming the town square for the global village of tomorrow”. Marketing being an indispensable part for not only business development but also for augmenting brand awareness, it’s important to analyze and understand which kind of marketing will have a long-lasting impact on the users. According to Philip Kotler, one of the preeminent marketing minds, a leading expert on strategic marketing and the forefather of social marketing, ”Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better off. The marketer’s watchwords are quality, service, and value”. However the raging debate between digital marketing and traditional marketing is a persistent one, reason being, though most of the marketing is done in the traditional way, digital marketing is steadily gaining an edge.
Traditional marketing is one of the conventional methods of advertising. It is used since the inception of advertising. It incorporates different forms of marketing starting from print, broadcast to direct mail marketing. This encompasses the following:
- Flyers, pamphlets, brochures
- Magazine ads
- Digital Marketing
Traditional marketing includes all the 4Ps of marketing- Product, Price, Promotion and Place, while when it comes to digital marketing, primary focus is given on promotion wherein the product/service can get more exposure and response. Digital marketing encompasses all digital channels such as search engines, social media, email, and their websites to promote the brand/ service as well to generate sales. It aids in direct connection with the target audience.